Virtual Agents and Users
Virtual agents, powered by advanced natural language processing (NLP), are transforming the way businesses interact with their global audiences. For instance, retail giants like Walmart utilise NLP chatbots to provide real-time assistance, including product recommendations and order tracking, enhancing customer engagement and satisfaction 41. Similarly, Nike's AI-powered StyleBot leverages NLP to offer personalised fashion advice, making the shopping experience more engaging and tailored to individual preferences.
These virtual agents are not only improving user interaction but are also breaking down language barriers, allowing for seamless communication across different linguistic backgrounds. This is evident in applications like WhatsApp, where NLP is used for multilingual support, automatically detecting and translating messages, thereby facilitating global user interaction.