A World Without Borders
Unlike AR, which overlays digital elements onto the physical world, VR transports shoppers to entirely digital environments. This distinction opens up exciting possibilities. VR allows you to step into a virtual store, an exotic destination, or even an art gallery, all from the comfort of your own home. The freedom to traverse these virtual landscapes offers a new dimension to ecommerce, bringing global marketplaces within reach, regardless of your physical location.
Meta, the parent company of Facebook, is heavily investing in the development of VR technologies through its Oculus brand. Oculus Quest, for instance, offers users the ability to explore various VR environments, from virtual travel destinations to immersive social spaces, creating a world without physical boundaries.