Establish clear goals
Quantifiable Objectives: Set specific, measurable goals for the chatbot, such as reducing customer support response times by 30%, increasing lead conversion rates by 20%, or automating 50% of routine inquiries.
Align with business objectives: Ensure that the chatbot's goals are aligned with broader business objectives, such as improving customer satisfaction, optimising operational efficiency, or driving revenue growth.
User experience considerations: Factor in user experience goals, such as providing seamless interactions, delivering accurate information, and fostering a positive perception of the brand through chatbot interactions.
User research and feedback: Gather insights from potential users through surveys, interviews, or usability testing to confirm that the chatbot's purpose and goals resonate with their needs and expectations.