Marketing Automation
Automation Making interactions with prospects and customers more convenient is the main purpose of marketing automation. These platforms let you nurture prospects better throughout the sales funnel and build long-lasting relationships with your clients.
As you can generate prospect and customer profiles, you can personalize communication and content in a better way. It helps you deliver tailored services to the clients.
Hubspot, Salesforce, etc., are some of the most popular B2B marketing technology tools. According to Salesforce Research in 2021, 81% of B2B companies use this tool for marketing automation.