// Blog
MarTech Architecture in B2C Companies
Do you ever wonder how successful B2C companies stay ahead of the curve in today's highly competitive market? Are you eager to learn how to harness the power of marketing technologies to improve your customer experiences and drive growth?
Look no further, as this blog post will dive deep into MarTech architecture and how it is built and used to revolutionize B2C businesses. Join us on this exciting journey as we unravel the secrets of B2C marketing technology, discuss its key components, and reveal how you can build a winning B2C marketing technology stack for your B2C company.
Contents:
What Even is Martech in B2C Companies?
Martech (Marketing Technology) uses various marketing technology tools and platforms by a company to have more streamlined marketing efforts, enhanced customer experience, and more business growth.
The B2C Companies, with the help of marketing technology, can optimize their B2C digital marketing strategies, engage with their consumers/customers more efficiently and across multiple channels, and even make data-driven decisions.
The B2C Companies, with the help of marketing technology, can optimize their B2C digital marketing strategies, engage with their consumers/customers more efficiently and across multiple channels, and even make data-driven decisions.
The MarTech Stack | An Overview
A B2C company must do more than pick up one marketing tool or platform and call it an efficient approach for increasing its business. Instead, they use a stack of B2C marketing technology tools.
This stack enables the companies to formulate their B2C marketing tactics, execute it, and manage the data from the consumers highly effectively.
A B2C company must do more than pick up one marketing tool or platform and call it an efficient approach for increasing its business. Instead, they use a stack of B2C marketing technology tools.
This stack enables the companies to formulate their B2C marketing tactics, execute it, and manage the data from the consumers highly effectively.
The MarTech Stack | An Overview
A B2C company must do more than pick up one marketing tool or platform and call it an efficient approach for increasing its business. Instead, they use a stack of B2C marketing technology tools.
This stack enables the companies to formulate their B2C marketing tactics, execute it, and manage the data from the consumers highly effectively.
A B2C company must do more than pick up one marketing tool or platform and call it an efficient approach for increasing its business. Instead, they use a stack of B2C marketing technology tools.
This stack enables the companies to formulate their B2C marketing tactics, execute it, and manage the data from the consumers highly effectively.
Key Components of a B2C MarTech Architecture
You should be aware of the Key components of the B2C marketing technology architecture, especially if you wish to implement a successful one. Let’s quickly go over some of the key areas that the MarTech Stack (tools and platforms) is expected to address.
MarTech
Key Components
Data Analytics
Data and analytics tools provide valuable insights into customer behavior, preferences, and trends. These tools help you make informed decisions, optimize marketing campaigns, and deliver personalized experiences.
Content Management (Mostly a CMS)
Content management platforms enable you to create, organize, and distribute engaging content across various channels. B2C companies should be able to streamline content creation and ensure consistent messaging throughout their marketing campaigns.
Marketing Automation
Marketing automation tools help B2C companies automate repetitive tasks like email marketing, lead nurturing, and social media management. The Martech should save the marketer’s time and allow them to focus on more strategic initiatives.
Customer Relationship Management (CRM)
CRM is very important for successful B2C marketing technology stack deployment. CRM systems are vital in managing customer data, tracking interactions, and building long-lasting relationships. B2C companies can leverage CRM platforms to segment their audience, personalize communications, and enhance customer experiences.
Advertisement and Promotion
Effective advertising and promotion are crucial for B2C companies to attract and retain customers. B2C marketing tools in this category, such as paid search, display advertising, and social media platforms, help businesses optimize their ad spending and reach their target audience more effectively.
Social Media Management
Social media management tools help B2C companies monitor, manage, and analyze their social media presence.
E-commerce and Conversion Optimization
For B2C companies with an online presence, e-commerce platforms, and conversion optimization tools are essential. These technologies help businesses create seamless shopping experiences, streamline order management, and implement strategies to increase conversion rates.
Data Analytics
Data and analytics tools provide valuable insights into customer behavior, preferences, and trends. These tools help you make informed decisions, optimize marketing campaigns, and deliver personalized experiences.
Content Management (Mostly a CMS)
Content management platforms enable you to create, organize, and distribute engaging content across various channels. B2C companies should be able to streamline content creation and ensure consistent messaging throughout their marketing campaigns.
Marketing Automation
Marketing automation tools help B2C companies automate repetitive tasks like email marketing, lead nurturing, and social media management. The Martech should save the marketer’s time and allow them to focus on more strategic initiatives.
Customer Relationship Management (CRM)
CRM is very important for successful MarTech Stack Deployment in a B2C Company. CRM systems are vital in managing customer data, tracking interactions, and building long-lasting relationships. B2C companies can leverage CRM platforms to segment their audience, personalize communications, and enhance customer experiences.
Advertisement and Promotion
Effective advertising and promotion are crucial for B2C companies to attract and retain customers. B2C marketing tools in this category, such as paid search, display advertising, and social media platforms, help businesses optimize their ad spending and reach their target audience more effectively.
Social Media Management
Social media management tools help B2C companies monitor, manage, and analyze their social media presence.
E-commerce and Conversion Optimization
For B2C companies with an online presence, e-commerce platforms, and conversion optimization tools are essential. These technologies help businesses create seamless shopping experiences, streamline order management, and implement strategies to increase conversion rates.
The Rise of MarTech in B2C Companies
Over the past decade, the marketing landscape has changed dramatically, and all the credit for this goes to the technological advancements done within this time frame. People like to get notified about new schemes, plans, investment opportunities, and sale offers on their mobile devices. People like to follow social media trends that take the world by storm.
Considering all these factors, a B2C company must recognize the need to adapt and evolve its marketing strategies to keep pace with the ever-changing consumer behavior and trends. This alone has given quite a rise to the use of MarTech Tools to, for the bare minimum, “stay relevant.”
Considering all these factors, a B2C company must recognize the need to adapt and evolve its marketing strategies to keep pace with the ever-changing consumer behavior and trends. This alone has given quite a rise to the use of MarTech Tools to, for the bare minimum, “stay relevant.”
The Martech, which is a powerful fusion of marketing and technology, has enabled the businesses and their owners to deliver “Personalized Experiences” to consumers. Ultimately allowing them to gain valuable insights and drive massive growth.
By this point, you are familiar with MarTech, but a very important question remains.
By this point, you are familiar with MarTech, but a very important question remains.
Why MarTech Matters for B2C Companies?
In this digitally-driven era, B2C companies constantly face unique challenges in capturing and retaining customer attention. And the market is full of so many brands competing for their market share. If you want to be successful as a B2C Company, you have to stand out from the crowd and offer exceptional value to the customer. Such value that the customer feels satisfied that he couldn’t have gotten it anywhere else, even if he wanted to.
All of this is done with the help of MarTech tools. The company can analyze the trends with the help of data analysis, make predictions, create a marketing strategy, choose and target a specific audience and make the customer feel important (emotional intelligence through personalized experience).
But how do you know the layers to focus on while Building a MarTech Stack?
All of this is done with the help of MarTech tools. The company can analyze the trends with the help of data analysis, make predictions, create a marketing strategy, choose and target a specific audience and make the customer feel important (emotional intelligence through personalized experience).
But how do you know the layers to focus on while Building a MarTech Stack?
Basic Layers for Building a MarTech Stack
Implementing a MarTech Architecture in your company requires you first to understand the layer of the MarTech Stack that you need to have. Why is this important? Well, in the Marketing Technology Landscape of 2022, more than 8000 technical tools were listed, which is a massive increase considering the number of entries in the previous years. This year, in 2023, this number is expected to increase more rapidly, especially due to the popularization of AI.
MarTech Stack Layers
In reality, you do not need all of these tools. Choosing the right tools can become quite a stressful experience. You only need to address five layers (Additionals can surely be made). Let’s discuss these layers.
The data layer is where you are going to gather the ongoing trends, the past behaviors of the customers, the preferences of the targeted audience, and so much more. Based on this data, you are going to generate insights.
The goal of this layer is to provide you with a single source of truth, such that you don’t have to toggle between various tools and platforms and gather up more data to be fetched and filtered.
The goal of this layer is to provide you with a single source of truth, such that you don’t have to toggle between various tools and platforms and gather up more data to be fetched and filtered.
This is the layer where you take the insight you have gotten from the data layer and create campaigns, offers, and even customer segments that will intrigue the customer into interacting with you.
These campaigns are supposed to be out there for a limited amount of time. Within this layer, you can build short/long-term campaigns, build initiative offers and draft a new approach to improvising the onboarding experience. In a nutshell, anything that leads to new customers and reduces the chances of cart abandonment.
These campaigns are supposed to be out there for a limited amount of time. Within this layer, you can build short/long-term campaigns, build initiative offers and draft a new approach to improvising the onboarding experience. In a nutshell, anything that leads to new customers and reduces the chances of cart abandonment.
Put yourself into the shoes of a customer, and think, what is the one thing you want from a company that will make you prefer that company over its competitors? That one thing is a good user experience. Within this layer, you focus mainly on improving the user's experience when they are trying to interact with your digital assets.
The assets mainly focused on within this layer include the mobile/web application, support/service system, product, and content recommendations. AI is crucial to recommend products with a high probability of intriguing the customer.
The assets mainly focused on within this layer include the mobile/web application, support/service system, product, and content recommendations. AI is crucial to recommend products with a high probability of intriguing the customer.
This layer is pretty simple and important. You have all of these campaigns running, and you have all of the data about the customer’s behavior, you have the data about your products, and the user signing up with your company.
All of this needs to be managed. The content layer exists specifically for this purpose. Different Content Management Systems (CMS) are used to manage, monitor, and process this information.
All of this needs to be managed. The content layer exists specifically for this purpose. Different Content Management Systems (CMS) are used to manage, monitor, and process this information.
The communication layer deals with all the platforms used to communicate with the customer, whether email, SMS, web/mobile application, or even Whatsapp. All of that needs to be dealt with in this layer to make sure that the user is delivered the latest updates/offers and doesn’t feel too overwhelmed with the incoming offers.
The data layer is where you are going to gather the ongoing trends, the past behaviors of the customers, the preferences of the targeted audience, and so much more. Based on this data, you are going to generate insights.
The goal of this layer is to provide you with a single source of truth, such that you don’t have to toggle between various tools and platforms and gather up more data to be fetched and filtered.
The goal of this layer is to provide you with a single source of truth, such that you don’t have to toggle between various tools and platforms and gather up more data to be fetched and filtered.
This is the layer where you take the insight you have gotten from the data layer and create campaigns, offers, and even customer segments that will intrigue the customer into interacting with you.
These campaigns are supposed to be out there for a limited amount of time. Within this layer, you can build short/long-term campaigns, build initiative offers and draft a new approach to improvising the onboarding experience. In a nutshell, anything that leads to new customers and reduces the chances of cart abandonment.
These campaigns are supposed to be out there for a limited amount of time. Within this layer, you can build short/long-term campaigns, build initiative offers and draft a new approach to improvising the onboarding experience. In a nutshell, anything that leads to new customers and reduces the chances of cart abandonment.
Put yourself into the shoes of a customer, and think, what is the one thing you want from a company that will make you prefer that company over its competitors? That one thing is a good user experience. Within this layer, you focus mainly on improving the user's experience when they are trying to interact with your digital assets.
The assets mainly focused on within this layer include the mobile/web application, support/service system, product, and content recommendations. AI is crucial to recommend products with a high probability of intriguing the customer.
The assets mainly focused on within this layer include the mobile/web application, support/service system, product, and content recommendations. AI is crucial to recommend products with a high probability of intriguing the customer.
This layer is pretty simple and important. You have all of these campaigns running, and you have all of the data about the customer’s behavior, you have the data about your products, and the user signing up with your company.
All of this needs to be managed. The content layer exists specifically for this purpose. Different Content Management Systems (CMS) are used to manage, monitor, and process this information.
All of this needs to be managed. The content layer exists specifically for this purpose. Different Content Management Systems (CMS) are used to manage, monitor, and process this information.
The communication layer deals with all the platforms used to communicate with the customer, whether email, SMS, web/mobile application, or even Whatsapp. All of that needs to be dealt with in this layer to make sure that the user is delivered the latest updates/offers and doesn’t feel too overwhelmed with the incoming offers.
That was the basics of a MarTech Stack for B2C Companies. You are aware of the basics of a MarTech Stack, but how are you going to build a MarTech Architecture for your B2C Company?
Building a Winning MarTech Architecture for Your B2C Company
If you have a B2C company or if you are a B2C company, then chances are that you already have a Martech Stack of some sort. It could be as simple as a website with an email Newsletter. However, that is not enough considering the current competition. But don't worry! We've got you covered with these essential steps to guide you through building a Perfect Winning Martech Architecture.
Step 1: Define Your Marketing Goals and Objectives
Before diving into the world of MarTech, it's crucial to understand your marketing goals and objectives clearly.
This will serve as the foundation for your MarTech architecture and help you identify the right tools and platforms to achieve your desired outcomes.
This will serve as the foundation for your MarTech architecture and help you identify the right tools and platforms to achieve your desired outcomes.
Step 2: Map Out Your Customer Journey
Understanding your customer’s journey is crucial for building a successful MarTech architecture. By mapping out the various touchpoints and interactions, you can identify areas where MarTech can help streamline processes, intrigue the user with personalized offers, enhance customer experiences, and drive conversions to your business.
Step 3: Evaluate Your Current MarTech Stack
The only way to improve is to start accepting the mistakes that we currently have. That is why assessing the current Martech stack is an important step. This step allows us to identify any gaps/lags that are present.
However, assessing the stack allows us to also look at the positive side. This means it allows us to see the things in the current Martech that are improving conversions and giving users a better experience. You wouldn’t want to give them up, right?
However, assessing the stack allows us to also look at the positive side. This means it allows us to see the things in the current Martech that are improving conversions and giving users a better experience. You wouldn’t want to give them up, right?
Step 4: Research and Select the Right MarTech Tools
We have already talked about the enormous number of Martech Tools available and the huge number that will hit the market in 2023. That is why this step is the most important one yet.
Take your time and research the right Martech tools that align with the goal you have defined in Step 1, that help the customer in his journey defined in Step 3, and fill out the gaps defined in Step 3.
Take your time and research the right Martech tools that align with the goal you have defined in Step 1, that help the customer in his journey defined in Step 3, and fill out the gaps defined in Step 3.
Step 5: Implement and Optimize Your MarTech Architecture
Well, this one is obvious. Once you have selected the right tool, it's time to implement them. However, the process doesn’t end there. You need to constantly monitor your business's performance and the growth you are getting with the implemented strategies and Martech because you need to ensure that your Martech stack is driving the expected results. If not, then revisions need to be made as soon as possible.
Step 1: Define Your Marketing Goals and Objectives
Before diving into the world of MarTech, it's crucial to understand your marketing goals and objectives clearly.
This will serve as the foundation for your MarTech architecture and help you identify the right tools and platforms to achieve your desired outcomes.
This will serve as the foundation for your MarTech architecture and help you identify the right tools and platforms to achieve your desired outcomes.
Step 2: Map Out Your Customer Journey
Understanding your customer’s journey is crucial for building a successful MarTech architecture. By mapping out the various touchpoints and interactions, you can identify areas where MarTech can help streamline processes, intrigue the user with personalized offers, enhance customer experiences, and drive conversions to your business.
Step 3: Evaluate Your Current MarTech Stack
The only way to improve is to start accepting the mistakes that we currently have. That is why assessing the current Martech stack is an important step. This step allows us to identify any gaps/lags that are present.
However, assessing the stack allows us to also look at the positive side. This means it allows us to see the things in the current Martech that are improving conversions and giving users a better experience. You wouldn’t want to give them up, right?
However, assessing the stack allows us to also look at the positive side. This means it allows us to see the things in the current Martech that are improving conversions and giving users a better experience. You wouldn’t want to give them up, right?
Step 4: Research and Select the Right MarTech Tools
We have already talked about the enormous number of Martech Tools available and the huge number that will hit the market in 2023. That is why this step is the most important one yet.
Take your time and research the right Martech tools that align with the goal you have defined in Step 1, that help the customer in his journey defined in Step 3, and fill out the gaps defined in Step 3.
Take your time and research the right Martech tools that align with the goal you have defined in Step 1, that help the customer in his journey defined in Step 3, and fill out the gaps defined in Step 3.
Step 5: Implement and Optimize Your MarTech Architecture
Well, this one is obvious. Once you have selected the right tool, it's time to implement them. However, the process doesn’t end there. You need to constantly monitor your business's performance and the growth you are getting with the implemented strategies and Martech because you need to ensure that your Martech stack is driving the expected results. If not, then revisions need to be made as soon as possible.
By following these steps, you can easily build a successful Martech Architecture. But do your research on each step and spend adequate time on it.
Insightful Tips While Building a MarTech Architecture
Various strategies and applications can be used to achieve and build your perfect MarTech. However, in the end, the goal of the MaTech architecture is the same no matter which B2C i building it, which is simply to increase the conversion rate. Therefore, here are some insightful tips you can easily incorporate into your B2C Architecture.
Personalization
Let’s be honest here. We all love when a company makes us feel important. When it seems like the offer or the campaign has been specifically made for us. But does that work in a real-life marketing campaign?
Well, the answer is yes. Around 74% of marketers report that personalizing the content (emails, web shops, and more) makes the customer feel more engaged, building trust and improving conversion rates.
When running webshops, applications like WordPress with WooCommerce/Shopify can easily incorporate a personalized experience for returning customers.
In Addition:
Well, the answer is yes. Around 74% of marketers report that personalizing the content (emails, web shops, and more) makes the customer feel more engaged, building trust and improving conversion rates.
When running webshops, applications like WordPress with WooCommerce/Shopify can easily incorporate a personalized experience for returning customers.
In Addition:
Personalization
Let’s be honest here. We all love when a company makes us feel important. When it seems like the offer or the campaign has been specifically made for us. But does that work in a real-life marketing campaign?
Well, the answer is yes. Around 74% of marketers report that personalizing the content (emails, web shops, and more) makes the customer feel more engaged, building trust and improving conversion rates.
When running webshops, applications like WordPress with WooCommerce/Shopify can easily incorporate a personalized experience for returning customers.
In Addition:
Well, the answer is yes. Around 74% of marketers report that personalizing the content (emails, web shops, and more) makes the customer feel more engaged, building trust and improving conversion rates.
When running webshops, applications like WordPress with WooCommerce/Shopify can easily incorporate a personalized experience for returning customers.
In Addition:
- 80%of consumers will likely do business with a company that offers personalized experiences. (Epsilon)
- 20%Personalization can lead to a 20% increase in sales. (Monetate)
- 72%of consumers only engage with marketing messages that are personalized and tailored to their interests. (SmarterHQ)
Therefore, pay a good amount of time researching your targeted audience, using surveys, and developing personalized campaigns.
Social Media Leaders
Social Media Marketing is quite a tough category to strive in. There is a lot of competition, and you want to ensure you stand out. So What to do? You should contact them in the current era of Social Media Influencers. Having a Famous Influencer boasting about your product will sky-rocket your sales. Why is that so? Well,
Social Media Leaders
Social Media Marketing is quite a tough category to strive in. There is a lot of competition, and you want to ensure you stand out. So What to do? You should contact them in the current era of Social Media Influencers. Having a Famous Influencer boasting about your product will sky-rocket your sales. Why is that so? Well,
- 54%of consumers use social media to research products before purchasing.
- 1 billionInstagram has over 1 billion active monthly users, with 90% of them following at least one business account.
- 40%In a survey, 40% of consumers of Rakuten said they had purchased based on an influencer's recommendation on social media.
The Mobile-First World
Do you know that mobile-based retail achieved over $359 Billion in sales in 2021 alone? In today's mobile-first world, successful B2C companies prioritize mobile optimization. They design their websites, apps, and marketing campaigns with mobile users in mind, ensuring a seamless experience across devices. But why is the Mobile Industry so important apart from the total sales in 2021? Well, here are some stats:
The Mobile-First World
Do you know that mobile-based retail achieved over $359 Billion in sales in 2021 alone? In today's mobile-first world, successful B2C companies prioritize mobile optimization. They design their websites, apps, and marketing campaigns with mobile users in mind, ensuring a seamless experience across devices. But why is the Mobile Industry so important apart from the total sales in 2021? Well, here are some stats:
- 54%In 2021, mobile devices accounted for over 54% of global website traffic.
- Over 50%of users say they will only use a website if it's mobile-friendly.
- 7%According to Google, a one-second delay in mobile load time can lead to a 7% conversion reduction.
Customer Service and Support
Excellent customer service and support are critical for B2C companies to build customer loyalty and satisfaction because, at the end of the, having made returning customers is the ultimate goal.
Successful B2C companies use various applications to deliver exceptional customer services, such as chatbots, self-service portals, and live chat. They also invest in training their customer service teams to provide personalized, empathetic customer support.
Some important stats to consider:
Successful B2C companies use various applications to deliver exceptional customer services, such as chatbots, self-service portals, and live chat. They also invest in training their customer service teams to provide personalized, empathetic customer support.
Some important stats to consider:
Customer Service and Support
Excellent customer service and support are critical for B2C companies to build customer loyalty and satisfaction because, at the end of the, having made returning customers is the ultimate goal.
Successful B2C companies use various applications to deliver exceptional customer services, such as chatbots, self-service portals, and live chat. They also invest in training their customer service teams to provide personalized, empathetic customer support.
Some important stats to consider:
Successful B2C companies use various applications to deliver exceptional customer services, such as chatbots, self-service portals, and live chat. They also invest in training their customer service teams to provide personalized, empathetic customer support.
Some important stats to consider:
- 62%of consumers have stopped doing business with a company due to poor customer service.
- Over 40%of consumers prefer to use chatbots for customer service inquiries.
- 77%of customers say valuing their time is the most important thing a company can do to provide good customer service.
Building Loyalty Programs
You have built trust with consumers and converted them into returning customers. What’s the next step? How to take it to the next level? Well, the answer is loyalty programs. Loyalty programs are a popular strategy for B2C companies to incentivize repeat purchases and drive customer loyalty.
Successful B2C companies use loyalty program applications that offer personalized rewards, exclusive offers, and tiered benefits based on customer behavior and spending habits.
Successful B2C companies use loyalty program applications that offer personalized rewards, exclusive offers, and tiered benefits based on customer behavior and spending habits.
Building Loyalty Programs
You have built trust with consumers and converted them into returning customers. What’s the next step? How to take it to the next level? Well, the answer is loyalty programs. Loyalty programs are a popular strategy for B2C companies to incentivize repeat purchases and drive customer loyalty.
Successful B2C companies use loyalty program applications that offer personalized rewards, exclusive offers, and tiered benefits based on customer behavior and spending habits.
Successful B2C companies use loyalty program applications that offer personalized rewards, exclusive offers, and tiered benefits based on customer behavior and spending habits.
- 69%of consumers say a good loyalty program influences their choice of retailer.
- 12-18%Members of loyalty programs spend 12-18% more than non-members.
- Over 90%of consumers are more likely to shop with a brand if they offer a loyalty program.
Creating cash-back rewards, giveaways, special discount offers, and loyalty programs can greatly benefit your company.
The Future of MarTech Architecture in B2C Companies
Martech Architecture is already an integral part of a B2C Company’s success. However, with the advancement in technology, especially AI, the importance of Martech will increase tenfold.
Currently, we can only assess the area on which the future of Martech may focus. These areas include:
Improved Personalization
Personalization is already an important factor in the successful MarTech Architecture, and it will continue to grow in importance with the growth of competition in the market.
Customers love a tailored experience, so businesses will spend huge amounts of money on analytics and tools that make the customer experience feel personalized.
Customers love a tailored experience, so businesses will spend huge amounts of money on analytics and tools that make the customer experience feel personalized.
Harnessing the Power of Artificial Intelligence
ChatGPT is one famous example of the power that an AI model can have. But that is nothing compared to what behavioral AIs can bring to a business/consumer relationship, from predicting the customer’s behavior to generating useful insights to recommendations for the customer and the company. All of this, and more, will be done by AI.
Data-Driven Decision Making
With all of these Data analysis AI models, and prediction models, A B2C company will have to make face-paced decisions depending on the data on their table. Even in this, simulation AI will show the likelihood of a decision's success rate. Yet again, this will be possible with the help of Martech, which relies on AI models and tools.
Improved Personalization
Personalization is already an important factor in the successful MarTech Architecture, and it will continue to grow in importance with the growth of competition in the market.
Customers love a tailored experience, so businesses will spend huge amounts of money on analytics and tools that make the customer experience feel personalized.
Customers love a tailored experience, so businesses will spend huge amounts of money on analytics and tools that make the customer experience feel personalized.
Harnessing the Power of Artificial Intelligence
ChatGPT is one famous example of the power that an AI model can have. But that is nothing compared to what behavioral AIs can bring to a business/consumer relationship, from predicting the customer’s behavior to generating useful insights to recommendations for the customer and the company. All of this, and more, will be done by AI.
Data-Driven Decision Making
With all of these Data analysis AI models, and prediction models, A B2C company will have to make face-paced decisions depending on the data on their table. Even in this, simulation AI will show the likelihood of a decision's success rate. Yet again, this will be possible with the help of Martech, which relies on AI models and tools.
Wrap up
That sums up this post. In a nutshell, MarTech architecture is the key to unlocking the full potential of your marketing strategies. With this MarTect Architecture, B2C companies are increasing their growth like never before. Apart from this, the increasing competition is calling in new methods and tools for a company to stand out from the crowd, which can only be done by the powers of the tools and platforms in a MarTech Stack.
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