One of the most noticeable impacts of AI on ecommerce platforms is the widespread adoption of chatbots and virtual assistants. These AI-driven tools enable businesses to interact with customers in real-time, providing instant support, answers to queries, and personalised recommendations. Chatbots have become increasingly sophisticated, using natural language processing (NLP) to understand and respond to user inquiries more accurately. They are available 24/7, ensuring round-the-clock support for customers, resulting in increased satisfaction and trust in the brand.
Virtual assistants, on the other hand, take customer engagement to the next level by leveraging AI to offer personalised shopping experiences. By analysing customer behaviour, preferences, and past purchases, virtual assistants can make tailored product recommendations and even assist with completing transactions. This level of personalised interaction not only enhances customer satisfaction but also boosts conversion rates, leading to higher revenue generation for ecommerce business.